VALUES
Our values are the compass that guide how we live, create, and connect. They are not fixed rules, but living principles—gentle reminders of what truly matters as we move through the world with care.
We value presence—being here, fully. In a culture of distraction, we choose to return again and again to the moment. This is where real connection happens. This is where life unfolds.
We value honesty—with ourselves and with others. Truth, even when quiet or uncomfortable, is a foundation for clarity, trust, and growth. We believe that authenticity creates space for deeper relationships and more meaningful experiences.
We value simplicity—not as an aesthetic, but as a way of being. Letting go of what is unnecessary so we can hold what is essential. In simplicity, we find freedom.
We value rest and rhythm—trusting the natural cycles of energy, creativity, and emotion. We don’t force or rush. We listen, respond, and allow space for things to unfold in their own time.
We value connection—to self, to others, to nature. We believe that relationships rooted in empathy and respect are the heart of a meaningful life.
Above all, we value intentionality—living with purpose, not pressure. Doing less, but with more depth. Choosing not just what we do, but how we do it—with presence, kindness, and care.
These values shape the way we live, love, and contribute. They are a quiet kind of strength, and a daily invitation to live in alignment with what matters most.
Below are a few examples of the way we use our values to guide the decisions we make for our business behind the scenes:
THOUGHTFUL PARTNERSHIPS
We take great care to ensure that the partnerships we grow hold the same values and life philosophy as we do, and that they are aligned with our intention of a softer and slower approach to life with attention to organic materials and ecological impact.
ENVIRONMENTAL IMPACT
We create each candle from our home, by hand, no manufacture is involved and we only ship online orders within Sweden. All packaging is recyclable and by using plant based soy wax + toxic free fragrance oil, our candles are safe to burn and indulge in reducing any risk of negative impact in both environment and health as other synthetic based candles (like stearic, phaltates, and perfume) otherwise could cause.
NATURAL MATERIALS
Our products are made from natural rather than synthetic materials like plant based soy wax and toxic free fragrance oil. Rich in texture and warmth, natural materials provide a unique character and feeling that holds true quality over time. When they are no longer needed, natural materials can decompose leaving no harmful traces for future generations to deal with.
THE TEST OF TIME
We avoid seasonal trends and carefully create our candles with an intentional approach to both scent, quality and aesthetics, something that will withstand the ever changing currencies of trends and time. Rather than launching seasonal collections we offer timeless candles that will feel as good in years to come as they do today.
RECYCABLE PACKAGING
All packaging is recyclable and all candle boxes are made from responsibly sourced materials and designed for both aesthetics and durability, specifically made from 600 micron folding board and with a rear tuck lid and glued crash lock base for extra security.
