WHY WE CHOOSE TO SHARE SLOWLY - AND WHY THIS BLOG MATTERS TO US

Over the past weeks, we’ve watched the number of visitors on our blog quietly bloom — women finding their way here from all over, and a growing wave of interest meeting us on Pinterest each day. And truly… we feel it. We notice you. We appreciate you. Deeply.

We’ve realized that writing here isn’t just communication for us. It’s connection. It’s presence. It’s the most honest way we know how to share what we believe in.

And so this blog — along with the letters we send out through our email list — has naturally become our primary way of speaking to you. Not out of strategy, and not because we’re trying to avoid the noise of social media… but because the energy here simply feels truer to the pace of our lives and the essence of our business.

Where Instagram often asks for quickness, constant updates, and polished content, this space asks for the opposite:

Slowness. Depth. Warmth. Room to breathe.

We hardly use Instagram anymore, not because we don’t care about sharing — but because we care about how we share. We want every word, every photo, every offering to feel grounded and sincere, not rushed or shaped by algorithms.

And through the messages we receive and the gentle flow of new visitors every day, we’ve come to understand something meaningful:

Many of you who arrive here are women longing for something softer. Something calmer. Something that feels like an exhale.

You’re not simply browsing for candles or ideas — you’re looking for a different kind of pace. A more mindful way of living. A return to your own inner rhythm. And that resonates deeply with us, because that is exactly what led us to create this business in the first place.

So we choose to write here. To meet you here. To build this space into something that feels like a soft landing — not another place to scroll past, but a place to slow down in.

Thank you for reading, for coming back, for letting our words and images become a small part of your day. It means more than you know.

And we’ll keep showing up here, with sincerity, depth, and gentleness — for as long as you continue to seek something softer.

With warmth,

Stina & Niklas

Candles by de Rosche